AYSO and Herbalife Announce Breakthrough Sponsor Agreement

LOS ANGELES–(BUSINESS WIRE)–Jan. 22, 2008–The American Youth Soccer Organization and Herbalife Ltd. (NYSE:HLF), a global nutrition and direct selling company, announced a first-ever four-year agreement that makes Herbalife the Official Nutrition Advisor and Official Health and Wellness Provider of the country’s leading youth soccer organization.

Similar to Herbalife’s agreement with the Los Angeles Galaxy Major League Soccer club, the AYSO sponsorship gives Herbalife the rights to display its name and logo on the front of AYSO jerseys, a first for the non-profit national organization. The agreement also includes Herbalife’s presence on the AYSO Web site, signage at games, an on-site presence at national and sectional events, and a nutrition column in Play Soccer, AYSO’s online publication. (more…)